Personalization Engine for Health Apps
Personalization Engine for Health Apps
Hyper-personalized preventive care and wellness journeys in Singapore – the world’s 6th Blue Zone
- Singapore was named a Blue Zone 2.0.
- This is a result of lifestyle and health behavior changes that are being encouraged at population scale.
- Singapore uses CueZen to engage residents across programs
- CueZen’s AI-driven personalization engine for health helps citizens engage better with their personal health goals via highly individualized recommendations across the care continuum.
Senior Engagement Validated
This deployment proves digital health engagement works for older adults. Participants aged 70+ showed 42% engagement rates—nearly double the 20-something demographic. Ages 60-69 maintained 36% engagement, demonstrating sustained adoption in Medicare-equivalent populations.
Equivalent Scale
3.6M users represents 60% of Singapore's population—equivalent to serving 20 million Americans or 36% of all Medicare beneficiaries. This isn't a pilot. It's production infrastructure.
Government Accountability
Ministry of Health deployment required rigorous validation: 18-month longitudinal study, 376,668 participants, econometric analysis of cost savings, peer-reviewed publication of methodology and results.
We are entering a new era in health in which technology helps broaden access to insights that support more proactive and continuous engagement in care. At Microsoft, we believe this transformation will be driven by AI that responsibly connects data, enhances clinical and operational workflows, and makes information easier to act on. Innovations like CueZen illustrate how personalized guidance and behavior support can be thoughtfully integrated into everyday health journeys. Together, these advancements help empower individuals, care teams, and organizations to drive better health experiences.
Elena Bonfiglioli
Global Business Leader, GM Healthcare, Pharma and Life Sciences , Microsoft
There’s no shortage of data in healthcare—what’s missing is the ability to convert that data into meaningful, personal guidance, to drive sustained behavior change. What we observe in Singapore Health Promotion Board is a thoughtful personalization that helps people at each stage of their health journey from building better daily habits, to managing chronic conditions with fewer setbacks and more support.
Ankur Teredesai
CEO of CueZen and Professor at the University of Washington.